Platform’s strategic direction is led by an executive group comprising sector representatives along with business, university and local government leaders.
Cluster Executive Group

Peter Rudge
Platform Chair, Associate Professor, Staffordshire University

Phil Bland
Producer

Sara Williams
Chief Executive, Staffordshire Chambers of Commerce

Bobby Cochrane
Production Liaison Manager, Creative England

Abi Brown
Deputy Leader, Stoke-on-Trent City Council

Professor David Amigoni
Pro Vice-Chancellor, Research and Enterprise, Keele University

Professor Ieuan Ellis
Pro Vice Chancellor, Partnerships and Region, Staffordshire university

Pete Chapman
International Trade Advisor, Department for International Trade