Platform will lead the development of a skilled workforce, retain talent and attract new talent into the region.

The cluster will act as conduit for knowledge exchange partnerships for companies looking to improve processes, technical, technological and business skills.

In partnering with the cluster, the county’s universities can play a vital role in developing these targeted interventions, helping to improve the productivity, performance and competitive edge of our companies.

There is also an identified need to develop leadership and business skills for the sector. The cluster is working closely with the Chamber of Commerce along with Keele and Staffordshire Universities to address this need by developing targeted and specific training programmes for future leaders of the digital media economy.