“Pursuit of Excellence” Acme TV Advert Directed by Darren Teale, Junction 15 Productions, local creatives.
Junction 15 Productions were approached by Attain Design to produce the very first TV Advert for world renowned Acme Whistle’s, the international leaders in their field.
Producer/Director Darren Teale and Attain’s Head of Marketing, Paul Beard, worked with Acme to develop a concept that would celebrate their companies heritage whilst also telling a story that is engrained in British history. From the beginnings of the Metropolitan Police Whistle in 1870 to John Smith and the Titanic, through 2 World Wars, the 1966 World Cup final and into early 90’s rave culture.
To bring 150 years of Acme history alive, Junction 15 turned to fellow local creatives VFX and Animation Company Carse & Waterman. Junction 15 filmed locally cast actors against green screen at Tunstall based Production House studio as well as practical locations – Gladstone Pottery Museum and a WW1 trench at Apedale Valley Light Railway.
Every shot that appears in the advert has gone through a VFX process. Gladstone Pottery Museum was turned into a smoggy Victorian street at night, the world war scenes had explosions, Spitfire planes and additional pilots added and 3D models of the Titanic and a football stadium were created from scratch.
For the soundtrack, Darren asked Stoke based poet GKA Gay to write and perform what would become the “Pursuit of Excellence” poem that features throughout the advert and evokes a sense of pride and purpose.
Junction 15 are extremely proud to have been able to keep much of the production completely Stoke and Newcastle based, with thanks to Staffordshire University Media Department for use of their recording studio, Blythe Bridge Acting Agent Amanda Andrews and Karl Waye who mixed the sound.
The advert will now run across multiple Sky TV channels for the next 6 weeks and the campaign was designed to run during the lead up to the 100 years anniversary of the end of the First World War.
Welcome to the Production House – The Production House is a hub for creativity and collaboration in Stoke-on-Trent. A place to inspire and be inspired. To be seen and be heard. To build and create. The Production House offers uniquely designed spaces for meetings, events, workshops and screenings.
Stoke Studios is a purpose built facility for TV, Film, & Video production or photography. Based in the heart of the Midlands, and just 40 minutes from Birmingham and Manchester. The studios include:
Green Screen Infinity Curve
Acoustically Treated Stage Air Cooling
Three Phase Power Studio Lighting
Production Office Space Rehearsal Rooms
Make-up, Costume, Kitchen & Shower Facilities
& Green Rooms.
The Production House offers distinctive and welcoming offices to-let in a creative and inspiring environment. As well as kitchen and shower facilities, tenants can enjoy access to all the facilities on offer at The Production House.
Congratulations to Stoke-on-Trent based Inspired Film & Video on being listed as one of the Top 50 Independent Production companies by Prolific North.
Media Company Prolific North Limited, creators of the new Top 50 Indies list is an independently-owned publishing and events company based in Manchester and provide a leading news and events hub for the media, marketing and creative sectors in the North.
The Top 50 Indies sponsored by Social Media Makes Sense Ltd, is the latest in their popular series of benchmark industry rankings, following the Top 50 Digital Agencies, PR Agencies and Integrated Agencies rankings, as well as the Top 100 eCommerce Companies and more.
Jo Booth, Director of Social Media Makes Sense Ltd said: “We were really pleased when Prolific North took up our idea to run the Top Fifty Indies list for the first time. As the sponsors we welcome the chance to promote all the Independent talent across the North.
“We’ve run the Social Media for many of the region’s productions including: Victoria; The City and The City; Age Before Beauty; Young, Gifted and Broke, and even Elf – The Musical over Christmas, to name a few. Our involvement […] means we know how important the independent sector is for nurturing local talent.