A local textile company proved it really has the magic touch after completing a major order for American video game publisher 2K Games.
Magic Textiles, based in Leek, was commissioned to produce 238,000 individual printed maps – from 55,000 meters of fabric – as part of Sony’s promotion for recently-launched computer game Civilization XI.
The completion of the order allowed the company to take on new staff and boost its nine-strong team.
Magic Textiles, which is located in James Brindley Road, was set up in 2003 by company managing director Lee Casswell after he was made redundant from his job at textile company Joshua Wardle.
He said: “I spent a couple of years in Leicester, but I eventually moved back to Leek and set up this company and since then it’s just grown and grown. We’ve gone from producing printed fabrics for customers to being able to offer completely finished products like cushions and tea towels.”
Over the years, Magic Textiles has successfully completed orders for big-name companies including fashion retailer Paul Smith, Belstaff and Lurpak.
This is thanks to the company’s £250,000 investment in digital technology at its 10,000 square foot warehouse.
Mr Casswell added: “When we first started out we only did rotary printing which meant we could do large orders, but we realised that we were missing out on a lot of smaller orders which is why we invested in digital printing technology.