“Pursuit of Excellence” Acme TV Advert Directed by Darren Teale, Junction 15 Productions, local creatives.

Junction 15 Productions were approached by Attain Design to produce the very first TV Advert for world renowned Acme Whistle’s, the international leaders in their field.

Producer/Director Darren Teale and Attain’s Head of Marketing, Paul Beard, worked with Acme to develop a concept that would celebrate their companies heritage whilst also telling a story that is engrained in British history. From the beginnings of the Metropolitan Police Whistle in 1870 to John Smith and the Titanic, through 2 World Wars, the 1966 World Cup final and into early 90’s rave culture.

To bring 150 years of Acme history alive, Junction 15 turned to fellow local creatives VFX and Animation Company Carse & Waterman. Junction 15 filmed locally cast actors against green screen at Tunstall based Production House studio as well as practical locations – Gladstone Pottery Museum and a WW1 trench at Apedale Valley Light Railway.

Every shot that appears in the advert has gone through a VFX process. Gladstone Pottery Museum was turned into a smoggy Victorian street at night, the world war scenes had explosions, Spitfire planes and additional pilots added and 3D models of the Titanic and a football stadium were created from scratch.

For the soundtrack, Darren asked Stoke based poet GKA Gay to write and perform what would become the “Pursuit of Excellence” poem that features throughout the advert and evokes a sense of pride and purpose.

Junction 15 are extremely proud to have been able to keep much of the production completely Stoke and Newcastle based, with thanks to Staffordshire University Media Department for use of their recording studio, Blythe Bridge Acting Agent Amanda Andrews and Karl Waye who mixed the sound.

The advert will now run across multiple Sky TV channels for the next 6 weeks and the campaign was designed to run during the lead up to the 100 years anniversary of the end of the First World War.

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